Ariat International, Inc., the leader in innovative Western and English equestrian apparel and footwear, introduces its Fall 2013 Fashion Footwear Collection. The theme for the season, Reinventing Tradition, combines Ariat’s equestrian heritage with modern design to create unique, contemporary boots. Featuring premium leathers, artisan techniques and unmatched comfort, the Fall 2013 Fashion Footwear Collection captures the heart of Ariat’s authentic brand legacy.

The capsule includes footwear with uniquely crafted and hand-finished vintage design elements such as distressed leather, marble finishes and hand sewn soles. Handmade embroideries and supple antiqued leather embody the lifestyle, while innovative materials and construction provide the comfort, quality and durability that are the hallmark of an Ariat product.

“This season we found inspiration for our fashion footwear collection in vintage boutiques,” said Tiss Dahan, vice president of footwear at Ariat International. “The handmade details and rare materials we unearthed enabled us to create a line that blends elements of the past into a look for the future. The new collection draws on both English and Western heritage with an emphasis on style.”

Product Highlights- Women

Sahara, $229.95

The Sahara evokes the spirit of the American Southwest; combining traditional Western boot attributes with sleek style to create a boot in a class of its own. Featuring a supple, antiqued leather construction, the Sahara offers a vintage, worn-in aesthetic. Contrast embroidery and a distinct border stitch pattern at the foot and top collar add subtle stylish details. The Sahara is equipped with a classic Western foot foundation, an X toe, a Duratread™ outsole, a scoured dress heel and Ariat’s signature Advanced Torque Stability (ATS) Technology for durability and comfort. A medial zipper allows for ease of entry. The Sahara is available in two classic colorways, Old West Black and Sassy Brown.

Gold Coast, $199.95

With a statuesque profile and casual detailing, the Gold Coast is a reincarnation of a vintage shop favorite. The boot harkens back to equestrian aesthetics from the 1920s and features modern style elements, including: an unlined slouched leather upper, lateral buckle strap detailing and a scoured and distressed high heel. The Gold Coast boasts premium design with a handcrafted full-grain leather construction and a leather-lined footbed. The boot’s rubber outsole provides comfort during extended wear and excellent traction. Offered in three fashionable colors― Smoky Black, Spice Cider and Crushed Stone― the Gold Coast is the epitome of effortless sophistication.

Product Highlights – Men

Royston, $159.95

The Royston debuts as a casual everyday shoe option for men. Constructed from full grain leather with an added burnished treatment finish, the Royston has a broken-in look and feel. The pull-on silhouette and a roomy collar allow for ease of entry, while an ankle height shaft creates versatile wear with denim, khakis or slacks. A square toe nods to heritage Western boots, while a side gore, scoured Duratread™ outsole and ATS Technology bring signature Ariat comfort and durability details.

Rambler, $159.95

A lifestyle update to Ariat’s core Rambler silhouette, the Fashion Footwear Collection variation features artisan, marbled leathers for an antiqued look. The Rambler is crafted for all day comfort and features a sturdy, scoured Duratread™ outsole lending increased durability and an ATS footbed for stability and cushioning. A pull-on design allows for quick entry and a casual touch. The Rambler is offered in two marbled colorways, Moccasin and Earth-Brown Bomber.

Availability

Ariat’s Fall 2013 fashion footwear collection launches for Men and Women in September 2013. Ranging in price from $154.95 to $349.95, the line will be available at select retailers, boutiques and at www.ariat.com.

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets through the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.