The American Quarter Horse Association has announced the appointment of John Lutz of Amarillo as the Association’s new chief revenue officer, sales and business development. Lutz begins his role with the Association on June 3.

As the AQHA chief revenue officer, sales and business development, Lutz will be responsible for the development, execution and management of sales, marketing and product management strategies for AQHA products, and affiliated entities. Lutz will oversee AQHA’s sales, marketing and product management teams. He will also be responsible for developing and executing company sales and marketing plans and providing direction and planning for the Association to secure new contracts with new partners, as well as manage ongoing contracts.

“We are excited to add John to the Association’s talented team,” said Craig Huffhines, AQHA executive vice president. “He is an accomplished sales leader with a consistent history of revenue growth and team success, and we look forward to seeing what he brings to the table.”

Lutz previously served as the vice president of sales and technology at Davidson Oil in Amarillo; vice president of sales and chief technology officer at FireStream Worldwide in St. Louis; and, most recently, vice president of sales and marketing at Davidson Companies in Amarillo. He has a deep understanding of sales processes and technology-based marketing initiatives. Throughout his career, he has trained and driven high-performance sales teams to achieve revenue and retention goals.

“AQHA’s commitment to improving its products and processes while respecting its amazing heritage is most impressive,” said Lutz. “It’s an ideal time to join AQHA’s committed team, and I look forward to helping accelerate its sales and revenue opportunities. In addition, it will be a privilege to work with our best-in-class industry partners as we grow.”

Lutz received bachelor’s degrees in Business and Spanish from Southwestern University in Georgetown, Texas, attended Universidad Iberoamericana in Mexico City and attended Texas A&M University for graduate studies.For more information visit www.AQHA.com.